Are you planning to release a new song soon and want it to be a hit? Before you hit the publish button, there are some crucial things that you need to take care of. Releasing a song is not just about putting your music out there; it’s about creating an impact on your audience and leaving them wanting more. So, if you’re serious about making your music career successful, then here are five things to do before releasing your song: things that every musician should do before releasing their next masterpiece!
5. Create a marketing plan
There are a lot of things to consider before releasing a song into the world. One of the most important things is to create a marketing plan. This will ensure that your song gets the exposure it needs to reach its potential audience.
Here are some things to consider when creating a marketing plan for your next release:
- Who is your target audience?
- Where will you promote your song? (Online, radio, TV, etc.)
- How will you get people to listen to your song? (Streaming services, downloads, CDs, etc.)
- What will you do to maintain interest in your song once it’s released? (Regular updates, live performances, etc.)4. What is your timeline for releasing and promoting your song? (Release date, promotion period, etc.)
- Your availability to do press and organic reach.
By taking the time to answer these questions and create a detailed marketing plan, you’ll be setting yourself up for success when releasing your next song!
4. Come up with a marketing budget
The most important thing you can do before releasing a new song is to create a marketing budget. This will ensure that you have the funds necessary to promote your song and get it in front of as many people as possible.
You should include both online and offline marketing activities in your budget, and make sure to factor in things like music video production, radio promotion, and print advertising. By having a solid marketing plan and budget in place, you’ll be much more likely to see success with your new song release.
3. Create short teasers for your song and start promoting them
There’s no such thing as too much promotion when it comes to releasing a new song. Get the word out there by creating teasers for your song and sharing them across your social media channels. Use engaging visuals and captivating copy to really grab people’s attention. And don’t forget to include a link to where they can listen to the full track once it’s released.
2. A contest or a giveaway
If you’re looking to get your music out there and build up a following, one of the best things you can do is hold a contest. Offering up a prize for the best remix, cover, or mash-up of your song is a great way to generate interest and excitement. Not only will this give you some great content to share, but it’ll also help you connect with your fans on a deeper level.
Bonus: highly consider offering your fans official merch. Extra bonus points: do an exclusive release.
1. A pre-release campaign
The chances of someone getting a reach of your song and share it the same day it drops are slim. This is why it is best to come up with a pre-release campaign to promote your song, before the actual song drops.
How can you do this?
1. Create a pre-save link and share with your current audience, while asking them to engage.
2. Create a private link and share it with music bloggers.
3. Share the private link with playlist curators.
4. Share the private link with influencers while asking them for feedback.