Attention music artists! Are you about to release a new track or album and want to create buzz around it A well-executed pre-release campaign can work wonders for your career. It not only builds anticipation among your fans but also attracts the attention of potential new listeners.
However, planning and executing a successful pre-release campaign is no cakewalk. You need to know exactly what steps to take before launch day arrives. In this blog post, we’ll guide you through everything you need to know so that you can correctly execute a pre-release campaign as a music artist, reach maximum exposure and make sure all eyes are on YOU when the time comes!
1. Plan ahead
When it comes to pre-release campaigns, proper planning is essential for success. Here are a few tips on how to correctly execute a pre-release campaign as a music artist:
- Define your goals and target audience. What are you hoping to achieve with your pre-release campaign? Make sure you have a clear understanding of your goals before moving forward. Additionally, it’s important to identify your target audience and craft your messaging accordingly.
- Create a timeline. Once you know what you’re trying to achieve and who you’re targeting, it’s time to put together a timeline for your campaign. This will help keep you on track and ensure that all of the necessary steps are taken in the lead up to your release date.
- Utilize social media. Social media is a powerful tool that can help promote your pre-release campaign. Use platforms like Twitter, Facebook, and Instagram to reach out to potential fans and generate buzz about your upcoming release.
- Get creative with your marketing efforts. There are endless possibilities when it comes to marketing your music release. Get creative and think outside the box to make sure your campaign stands out from the rest.
- Evaluate and adjust as needed. After executing your pre-release campaign, take some time to evaluate its effectiveness. If there are areas that could be improved upon, make the necessary adjustments for future campaigns
2. Create a pre-save link and share it
If you’re planning to release new music, you can create a pre-save link and share it with your fans before the official release date. This way, they can add the album or single to their Spotify library as soon as it’s released.
To create a pre-save link, you’ll need to use a Spotify Pre-Save tool like SpotOnTrack. Once you’ve generated your link, you can share it on social media or through your email list. Make sure to promote the link heavily in the lead up to the release date so that your fans don’t miss out.
Pre-saving your music is a great way to build hype and ensure that your fans are engaged with your release from the start. By sharing a pre-save link, you’re giving them a chance to be part of the excitement and be one of the first to listen to your new music.
3. Look for help
When planning a pre-release campaign, it’s important to think about the marketing channels you’ll use and how much budget you’ll allocate to each. There are a variety of ways to reach your target audience, including online ads, radio promotion, and press releases. You’ll need to decide which channels will be most effective for your music and allocate your budget accordingly.
Online ads are a great way to reach potential listeners who are already interested in new music. You can target your ads specifically to people who have previously shown an interest in similar artists or genres. Radio promotion can be expensive, but it’s a good way to reach a wide audience all at once. Press releases can be effective in getting media coverage for your pre-release campaign.
Once you’ve decided which channels you’ll use, you need to allocate your budget accordingly. Make sure you leave enough room in your budget for unexpected expenses that may come up during the course of your campaign. With careful planning and execution, a pre-release campaign can be a great way to build excitement for your upcoming release.
4. Don’t be shy of the ground work
As an artist, you need to make sure you do your due diligence when it comes to promoting your music. A pre-release campaign is a great way to get people excited about your upcoming release and build up some buzz. However, there are a few things you need to keep in mind if you want to make sure your campaign is successful.
First and foremost, don’t be afraid of the ground work. Yes, it can be tedious and time-consuming, but making sure you have all your bases covered is crucial. This means doing things like research (Who are your target audience? Where do they hang out online?), creating promotional materials (teasers, social media posts, etc.), and reaching out to bloggers and influencers. It may seem like a lot, but taking care of the little details will go a long way in making sure your campaign is successful.
Secondly, don’t underestimate the power of word-of-mouth marketing. Make sure you tell your friends and family about your upcoming release, and ask them to help spread the word. The more people who know about your music, the better chance you have of turning heads and generating interest.
Finally, don’t forget that timing is everything. You need to make sure you’re releasing your music at a time when people are actually looking for new music – typically around the beginning or end of the year.